Mind Maps/Advert Story Board

Audience Demographics

Dentist:
The target audience is aimed for children. If children watch this advert it will be interesting for them because it shows how to take care of your teeth in a fun way even if your frighten to go to the dentist. The way the advert is done is really creative and professionally because it attracts the children straight away.
http://www.youtube.com/watch?v=qgCE2j9fi4w


Barry M - Wake up your Make up
The target audience is aimed at 15-30 years old (girls-ladies). The advert is stylish as girls-ladies love their make up so it will persuaded them to buy it as soon as possible. The advert has used very creative ideas for a make up advert, you wouldn't see such a creative advert on TV like this.
http://www.youtube.com/watch?v=Gp-EbRq5K78


Sony world cup 2010:
The target audience is mostly aimed at old people. old people would find this advert very funny.
The advert has used imaginative ideas that will attract the target audience straight away.
http://www.youtube.com/watch?v=Gp-EbRq5K78

PAULS BOUTIQUE ADVERT

In this task we was asked to make an advert on any product. I was working in a group with Afsana. We first decided to do are advert on ERA HATS however are footage didn't come out really good, so we decided to change everything and do are advert on PAUL'S BOUTIQUE BAGS.

First we had people modeling the bags however we cut out the faces because we thought the audience will pay to much attention to them.Then at the end of the advert we had two pictures on the side with two girls holding Paul Boutique bags and in the middle we had a slogan saying PAULS BOUTIQUE. Are advert was only 17seconds as we didnt have enough time to film because as I said we changed are idea on the last day(we filmed and edited on the last day). 

Are advert came out better then we thought because ME&AFSANA thought we wouldnt have enough time to even film but at the end we tried are hardest to get it finished and we was really happy that we finished.

we was mostly pleased that we changed are idea to Pauls Boutique Bags because the product is more popular are more interesting to the audience. Are target audience was females at any age, we tried to make are advert persuasive by filming different types of PAULS BOUTIQUE BAGS instead of only filming one bag and make it look boring.

 I personally think that are advert wouldn't be successful is selling the product as are advert didn't have enough information and wasn't long enough for the audience to see what type of bags PAULS BOUTIQUE is selling even thou we filmed different types of bags.

I was mostly happy that we filmed different shots in a short amount of time, and we didn't only use one shot on the same product. I was also pleased that we go it finished because I was really worried that we wouldn't finish on time for the deadline.I wasn't happy with my advert for only one reason because it was too short thats what mostly let that product not to be sold. 

I posted my advert on my blog and i received 14 comments, we got some good feedback such as different shots for a 17second advert, however we got comments that weren't that great but those comments are gonna make me improve my work next time.

NEXT TIME,  Im going to think of ONE product i want to advertise and stick to it, not change my mind because it is really hard work filming and editing in the last minute. Im also gonna make sure I use a lot more footage to make my advert longer and make it more persuasive so people can buy the product.

Evlaution for prezi presentation (Livia's Work)

Unit 2 - communication skills for creative media production

We started of the unit by finding out information about mind maps on  www.mindtools.com/pages/article/newISS_01.htm. After I read all the information on the website, I wrote a summary of key facts.

Then we had to go on www.skillset.org/careers/case_studies, and we had to choose one of the career profiles that appeals to us. As I was looking through the website I was trying to find a profile career that had to do with photography. the reason I was searching for this is because I want to work as a processional photographer when I finish university.

I finally found a profile career that had to do with photography ''Paul Graham''. I found out a lot of interesting information about ''PAUL GRAHAH'' and his passion for photography. I did a mind map about him and his passion for photography which also helped me find out more about him.
After all the interesting research, we had to do a presentation using a program that I have never used before ''PREZI''.
we had a choice to do are presentation on anything we wanted to as long as it was related to media. I choose to do my presentation on PHOTOGRAPHY. The reason I choose to do my presentation on photography is because I want to do photography as a career. 
I found it really hard using prezi at the start however as I was working through it I found it really easy to use and now I would like to use it for often for my work.
The things I found really hard about Prezi is that I couldn't copy and paste pictures but I had to keep saving them and then adding them to the page. 


http://prezi.com/


In my presentation about photography I included a lot of information such as
- Experience
- What photography requires
- why photography wouldn't exist without light
- Different kinds of photography
- photography business
- Salary
- How long photography has been around for
- Images

Paul Graham Career Profile

PAUL GRAHAM

Works across features, editorial, weddings.

He would like to have a better understanding in of what Photoshop can offer at an advanced professional level.

Works very long hours and weekends.

He had no experience additionally critical business skills; especially tools in managing cash flow have managed expectations.

Paul Graham, wanted to go to an art school, however he found a job in a photography dark room and studio via ''youth opportunities scheme'' similar to a modern apprenticeship, he really enjoyed he stayed 5years.

Photoshop has allowed him to introduce some chances in his work experience

Paul Graham is a freelance photography who runs his own business, in Glasgow

He has no qualifications.

He said ''being a photographer is not solely about creative photography,but also the ability the deliver the right product for your client''.

Mind tools

KEY FACTS:

-Mind mapping is a useful technique that helps you learn more effectively, improves the way you record information, and supports and enhances creative problem solving.
-By using mind maps, you can quickly identify and understand the structure of a subject. you can see the way pieces of information fit together, as well as recording the raw facts contained in normal notes.
-Mind maps are more compact than conventional notes (often take up one side of paper)
-A good mind map shows ''shape'' of the subject.
-Mind mapping is and extremely effective method of making notes. Not only do mind maps show facts, they also show overall structure of a subject and the relative importance of individual parts of it. They help you to associate ideas, think creatively, and make connections that you might not over wise make.
-Minds maps are useful for summarizing information. for consolidating large chunks of information, for connections, and for creative problem solving.
-To use mind maps effectively, make sure you print words. use different colours to add visual impact, and incorporate symbols and image to further spur creative thinking.
-If you do any form of research or not taking, try experimenting with mind maps.

Analyzed 3 different TV adverts

Advert 1
Product Name: Cherly cole - L'oreal advert
Link: http://www.youtube.com/watch?v=y3EEIcPkcO4
Persuasive techniques: Famous person
Product USP: The advert is very persuasive as cheryl cole explains the product and also shows what the shampoo does to her hair.


Advert 2
Product Name: Eva longoria L'oreal paris extra volume collegene mascara
Link: http://www.youtube.com/watch?v=493OXWW06Yc&feature=related
Persuasive Techniques: shows what the product can do and also shows how to use it
Product USP: In the advert they are trying to persuaded people to by the new extra volume mascara. They use a famous person to make it look more real. They show how to use the product which also shows what the product does.


Advert 3
Product Name: Cuba clothing
Link: http://www.youtube.com/watch?v=fMAFgQcq3_M
Persuasive Techniques: It attracts the audience in a short amount of time
Product USP: Short advert attracts audience in a short amount of time. Christmas times could also be on sale.