Evlaution for prezi presentation (Livia's Work)

Unit 2 - communication skills for creative media production

We started of the unit by finding out information about mind maps on  www.mindtools.com/pages/article/newISS_01.htm. After I read all the information on the website, I wrote a summary of key facts.

Then we had to go on www.skillset.org/careers/case_studies, and we had to choose one of the career profiles that appeals to us. As I was looking through the website I was trying to find a profile career that had to do with photography. the reason I was searching for this is because I want to work as a processional photographer when I finish university.

I finally found a profile career that had to do with photography ''Paul Graham''. I found out a lot of interesting information about ''PAUL GRAHAH'' and his passion for photography. I did a mind map about him and his passion for photography which also helped me find out more about him.
After all the interesting research, we had to do a presentation using a program that I have never used before ''PREZI''.
we had a choice to do are presentation on anything we wanted to as long as it was related to media. I choose to do my presentation on PHOTOGRAPHY. The reason I choose to do my presentation on photography is because I want to do photography as a career. 
I found it really hard using prezi at the start however as I was working through it I found it really easy to use and now I would like to use it for often for my work.
The things I found really hard about Prezi is that I couldn't copy and paste pictures but I had to keep saving them and then adding them to the page. 


http://prezi.com/


In my presentation about photography I included a lot of information such as
- Experience
- What photography requires
- why photography wouldn't exist without light
- Different kinds of photography
- photography business
- Salary
- How long photography has been around for
- Images

Paul Graham Career Profile

PAUL GRAHAM

Works across features, editorial, weddings.

He would like to have a better understanding in of what Photoshop can offer at an advanced professional level.

Works very long hours and weekends.

He had no experience additionally critical business skills; especially tools in managing cash flow have managed expectations.

Paul Graham, wanted to go to an art school, however he found a job in a photography dark room and studio via ''youth opportunities scheme'' similar to a modern apprenticeship, he really enjoyed he stayed 5years.

Photoshop has allowed him to introduce some chances in his work experience

Paul Graham is a freelance photography who runs his own business, in Glasgow

He has no qualifications.

He said ''being a photographer is not solely about creative photography,but also the ability the deliver the right product for your client''.

Mind tools

KEY FACTS:

-Mind mapping is a useful technique that helps you learn more effectively, improves the way you record information, and supports and enhances creative problem solving.
-By using mind maps, you can quickly identify and understand the structure of a subject. you can see the way pieces of information fit together, as well as recording the raw facts contained in normal notes.
-Mind maps are more compact than conventional notes (often take up one side of paper)
-A good mind map shows ''shape'' of the subject.
-Mind mapping is and extremely effective method of making notes. Not only do mind maps show facts, they also show overall structure of a subject and the relative importance of individual parts of it. They help you to associate ideas, think creatively, and make connections that you might not over wise make.
-Minds maps are useful for summarizing information. for consolidating large chunks of information, for connections, and for creative problem solving.
-To use mind maps effectively, make sure you print words. use different colours to add visual impact, and incorporate symbols and image to further spur creative thinking.
-If you do any form of research or not taking, try experimenting with mind maps.

Analyzed 3 different TV adverts

Advert 1
Product Name: Cherly cole - L'oreal advert
Link: http://www.youtube.com/watch?v=y3EEIcPkcO4
Persuasive techniques: Famous person
Product USP: The advert is very persuasive as cheryl cole explains the product and also shows what the shampoo does to her hair.


Advert 2
Product Name: Eva longoria L'oreal paris extra volume collegene mascara
Link: http://www.youtube.com/watch?v=493OXWW06Yc&feature=related
Persuasive Techniques: shows what the product can do and also shows how to use it
Product USP: In the advert they are trying to persuaded people to by the new extra volume mascara. They use a famous person to make it look more real. They show how to use the product which also shows what the product does.


Advert 3
Product Name: Cuba clothing
Link: http://www.youtube.com/watch?v=fMAFgQcq3_M
Persuasive Techniques: It attracts the audience in a short amount of time
Product USP: Short advert attracts audience in a short amount of time. Christmas times could also be on sale.

Prezi Presentation

http://prezi.com/wzd66yaclvii/edit/

Video cast

Comparing two adverts

Example of adverts

Type of persuasive technique	Link to an advert which uses this technique
The anecdote: personal experience or story which is sold to us as proof	Colgate max fresh toothpaste http://www.youtube.com/watch?v=yb57sA050Hw
Adjectives: crisp, fresh, healthy, nutritious, etc.	Green giant ‘’you are what you eat’’ http://www.youtube.com/watch?v=BilrfzllOvI
Repetition: key points, positives about the product, themes etc.	Katy Perry proactive http://www.youtube.com/watch?v=moPZNg-2878
Statistics: often presented as factually accurate but sometimes they are a bit dubious	Islamic relief Ramadan advert 2009 http://www.youtube.com/watch?v=OPbpz1cc3ZU
Fact: a statement that is true and can be proven.	Quit smoking http://www.dh.gov.uk/health/2011/11/quit-smoking-tv-ad/

Advertising

What is advertising?
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services.


KEY CHARACTERISTICS:
- Logo
- Selling a product
- Humor


HOW MANY ADVERTS IS IT ESTIMATED THE AVERAGE AMERICAN CONSUMES EVERY DAY?
3000


WHERE DO YOU SEE ADVERTS?
- Tv
- Supermarket
- Buses
- Side of telephone boxes


WHAT IS THE SECOND UTTERED WORD IN THE WORLD?
Coke Cola 


SOMETIMES ADVERTISERS USE A CHARACTER OR A PERSONALITY TO HELP SELL A PRODUCT, WHY IS THIS SUCCESSFUL?
To make consumer know its reality and other people like them are buying the product.Making them think they have power if they buy the product


DOES ADVERTISING ALWAYS WORK?
Advertising can sometimes work but not all the time, it mostly depends on the product and show entertaining the advert is.


WHY IS RESEARCH AN IMPORTANT PHASE OF MAKING A TV ADVERT?
'is he lamp post to the drank''


HOW DO ADVERTS STOP US FROM TURNING OVER?
If you want people to watch adverts they have to be entertaining and they also have to important to watch. 


WHAT IS THE FUTURE OF ADVERTISING?
Paying consumer to watch adverts