Type of persuasive technique
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Link to an advert which uses this technique
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The anecdote: personal experience or story which is sold to us as proof
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Colgate max fresh toothpaste
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Adjectives: crisp, fresh, healthy, nutritious, etc.
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Green giant ‘’you are what you eat’’
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Repetition: key points, positives about the product, themes etc.
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Katy Perry proactive
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Statistics: often presented as factually accurate but sometimes they are a bit dubious
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Islamic relief Ramadan advert 2009
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Fact: a statement that is true and can be proven.
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Quit smoking
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Saturday, 5 November 2011
Example of adverts
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