Mind Maps/Advert Story Board

Audience Demographics

Dentist:
The target audience is aimed for children. If children watch this advert it will be interesting for them because it shows how to take care of your teeth in a fun way even if your frighten to go to the dentist. The way the advert is done is really creative and professionally because it attracts the children straight away.
http://www.youtube.com/watch?v=qgCE2j9fi4w


Barry M - Wake up your Make up
The target audience is aimed at 15-30 years old (girls-ladies). The advert is stylish as girls-ladies love their make up so it will persuaded them to buy it as soon as possible. The advert has used very creative ideas for a make up advert, you wouldn't see such a creative advert on TV like this.
http://www.youtube.com/watch?v=Gp-EbRq5K78


Sony world cup 2010:
The target audience is mostly aimed at old people. old people would find this advert very funny.
The advert has used imaginative ideas that will attract the target audience straight away.
http://www.youtube.com/watch?v=Gp-EbRq5K78

PAULS BOUTIQUE ADVERT

In this task we was asked to make an advert on any product. I was working in a group with Afsana. We first decided to do are advert on ERA HATS however are footage didn't come out really good, so we decided to change everything and do are advert on PAUL'S BOUTIQUE BAGS.

First we had people modeling the bags however we cut out the faces because we thought the audience will pay to much attention to them.Then at the end of the advert we had two pictures on the side with two girls holding Paul Boutique bags and in the middle we had a slogan saying PAULS BOUTIQUE. Are advert was only 17seconds as we didnt have enough time to film because as I said we changed are idea on the last day(we filmed and edited on the last day). 

Are advert came out better then we thought because ME&AFSANA thought we wouldnt have enough time to even film but at the end we tried are hardest to get it finished and we was really happy that we finished.

we was mostly pleased that we changed are idea to Pauls Boutique Bags because the product is more popular are more interesting to the audience. Are target audience was females at any age, we tried to make are advert persuasive by filming different types of PAULS BOUTIQUE BAGS instead of only filming one bag and make it look boring.

 I personally think that are advert wouldn't be successful is selling the product as are advert didn't have enough information and wasn't long enough for the audience to see what type of bags PAULS BOUTIQUE is selling even thou we filmed different types of bags.

I was mostly happy that we filmed different shots in a short amount of time, and we didn't only use one shot on the same product. I was also pleased that we go it finished because I was really worried that we wouldn't finish on time for the deadline.I wasn't happy with my advert for only one reason because it was too short thats what mostly let that product not to be sold. 

I posted my advert on my blog and i received 14 comments, we got some good feedback such as different shots for a 17second advert, however we got comments that weren't that great but those comments are gonna make me improve my work next time.

NEXT TIME,  Im going to think of ONE product i want to advertise and stick to it, not change my mind because it is really hard work filming and editing in the last minute. Im also gonna make sure I use a lot more footage to make my advert longer and make it more persuasive so people can buy the product.

Evlaution for prezi presentation (Livia's Work)

Unit 2 - communication skills for creative media production

We started of the unit by finding out information about mind maps on  www.mindtools.com/pages/article/newISS_01.htm. After I read all the information on the website, I wrote a summary of key facts.

Then we had to go on www.skillset.org/careers/case_studies, and we had to choose one of the career profiles that appeals to us. As I was looking through the website I was trying to find a profile career that had to do with photography. the reason I was searching for this is because I want to work as a processional photographer when I finish university.

I finally found a profile career that had to do with photography ''Paul Graham''. I found out a lot of interesting information about ''PAUL GRAHAH'' and his passion for photography. I did a mind map about him and his passion for photography which also helped me find out more about him.
After all the interesting research, we had to do a presentation using a program that I have never used before ''PREZI''.
we had a choice to do are presentation on anything we wanted to as long as it was related to media. I choose to do my presentation on PHOTOGRAPHY. The reason I choose to do my presentation on photography is because I want to do photography as a career. 
I found it really hard using prezi at the start however as I was working through it I found it really easy to use and now I would like to use it for often for my work.
The things I found really hard about Prezi is that I couldn't copy and paste pictures but I had to keep saving them and then adding them to the page. 


http://prezi.com/


In my presentation about photography I included a lot of information such as
- Experience
- What photography requires
- why photography wouldn't exist without light
- Different kinds of photography
- photography business
- Salary
- How long photography has been around for
- Images

Paul Graham Career Profile

PAUL GRAHAM

Works across features, editorial, weddings.

He would like to have a better understanding in of what Photoshop can offer at an advanced professional level.

Works very long hours and weekends.

He had no experience additionally critical business skills; especially tools in managing cash flow have managed expectations.

Paul Graham, wanted to go to an art school, however he found a job in a photography dark room and studio via ''youth opportunities scheme'' similar to a modern apprenticeship, he really enjoyed he stayed 5years.

Photoshop has allowed him to introduce some chances in his work experience

Paul Graham is a freelance photography who runs his own business, in Glasgow

He has no qualifications.

He said ''being a photographer is not solely about creative photography,but also the ability the deliver the right product for your client''.

Mind tools

KEY FACTS:

-Mind mapping is a useful technique that helps you learn more effectively, improves the way you record information, and supports and enhances creative problem solving.
-By using mind maps, you can quickly identify and understand the structure of a subject. you can see the way pieces of information fit together, as well as recording the raw facts contained in normal notes.
-Mind maps are more compact than conventional notes (often take up one side of paper)
-A good mind map shows ''shape'' of the subject.
-Mind mapping is and extremely effective method of making notes. Not only do mind maps show facts, they also show overall structure of a subject and the relative importance of individual parts of it. They help you to associate ideas, think creatively, and make connections that you might not over wise make.
-Minds maps are useful for summarizing information. for consolidating large chunks of information, for connections, and for creative problem solving.
-To use mind maps effectively, make sure you print words. use different colours to add visual impact, and incorporate symbols and image to further spur creative thinking.
-If you do any form of research or not taking, try experimenting with mind maps.

Analyzed 3 different TV adverts

Advert 1
Product Name: Cherly cole - L'oreal advert
Link: http://www.youtube.com/watch?v=y3EEIcPkcO4
Persuasive techniques: Famous person
Product USP: The advert is very persuasive as cheryl cole explains the product and also shows what the shampoo does to her hair.


Advert 2
Product Name: Eva longoria L'oreal paris extra volume collegene mascara
Link: http://www.youtube.com/watch?v=493OXWW06Yc&feature=related
Persuasive Techniques: shows what the product can do and also shows how to use it
Product USP: In the advert they are trying to persuaded people to by the new extra volume mascara. They use a famous person to make it look more real. They show how to use the product which also shows what the product does.


Advert 3
Product Name: Cuba clothing
Link: http://www.youtube.com/watch?v=fMAFgQcq3_M
Persuasive Techniques: It attracts the audience in a short amount of time
Product USP: Short advert attracts audience in a short amount of time. Christmas times could also be on sale.

Prezi Presentation

http://prezi.com/wzd66yaclvii/edit/

Video cast

Comparing two adverts

Example of adverts

Type of persuasive technique	Link to an advert which uses this technique
The anecdote: personal experience or story which is sold to us as proof	Colgate max fresh toothpaste http://www.youtube.com/watch?v=yb57sA050Hw
Adjectives: crisp, fresh, healthy, nutritious, etc.	Green giant ‘’you are what you eat’’ http://www.youtube.com/watch?v=BilrfzllOvI
Repetition: key points, positives about the product, themes etc.	Katy Perry proactive http://www.youtube.com/watch?v=moPZNg-2878
Statistics: often presented as factually accurate but sometimes they are a bit dubious	Islamic relief Ramadan advert 2009 http://www.youtube.com/watch?v=OPbpz1cc3ZU
Fact: a statement that is true and can be proven.	Quit smoking http://www.dh.gov.uk/health/2011/11/quit-smoking-tv-ad/

Advertising

What is advertising?
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services.


KEY CHARACTERISTICS:
- Logo
- Selling a product
- Humor


HOW MANY ADVERTS IS IT ESTIMATED THE AVERAGE AMERICAN CONSUMES EVERY DAY?
3000


WHERE DO YOU SEE ADVERTS?
- Tv
- Supermarket
- Buses
- Side of telephone boxes


WHAT IS THE SECOND UTTERED WORD IN THE WORLD?
Coke Cola 


SOMETIMES ADVERTISERS USE A CHARACTER OR A PERSONALITY TO HELP SELL A PRODUCT, WHY IS THIS SUCCESSFUL?
To make consumer know its reality and other people like them are buying the product.Making them think they have power if they buy the product


DOES ADVERTISING ALWAYS WORK?
Advertising can sometimes work but not all the time, it mostly depends on the product and show entertaining the advert is.


WHY IS RESEARCH AN IMPORTANT PHASE OF MAKING A TV ADVERT?
'is he lamp post to the drank''


HOW DO ADVERTS STOP US FROM TURNING OVER?
If you want people to watch adverts they have to be entertaining and they also have to important to watch. 


WHAT IS THE FUTURE OF ADVERTISING?
Paying consumer to watch adverts

Overall evaluation

Throughout this six week course I have learnt a lot which had made me finish my work and also made me really proud of myself.

At the start of the course we did an introduction to the course as well as setting up our own blogs which I found easy because I already had one made. We also did glossary of terms which we had to give a short definition of some key words which I found a little bit hard because I had no idea about what the words meant so that also meant I had to search the words up on the internet. I thought searching the words on the internet was a good idea because I learnt what the words meant.

On the second week we had to start planning for are video which I found very exciting because it was my first video I was making and I really wanted to do well. As we were planning for are videos we also got to learn how to use the equipment which was really interesting and something new. I thought that it was a good idea for us to learn how to use the equipment before filming because I would of be more confident on knowing what to do.

One the third week we started filming and also was meant to be done filming however I didn’t meet the target because I missed a couple of lessons. I was really stressed out as I was thinking that I will never be able to finish on time. For me to complete my filming I had to come in to college in my spear time. I would have never been able to get my filming done by myself without Ayan and Afsana (my class mates). They also came in to college in there spear time to help my film which really made me confident that I was going to be finished on time. As we was still on week three we did two different mind maps on platform and applications which I completed and was very happy with both of them.

As third week was a very stressing week, we finally began editing in week four. For are editing we used ‘’final cut pro’’ which I found really difficult because I have never used a program like that. As I learnt how to edit I also stayed behind and edited at the library at college which was big mistake as I lost all my editing that I did. I had no other choose then to restart editing in my lessons. I had chance to finish editing in week four.

Week five was the most stressful week for me as I was trying to finish everything on time which I didn’t do. I was still editing on the last week and everything was just going wrong with my editing because I was still confused on how to use ‘’final cut pro’’. My audio was going wrong as I was trying to make it found very clear and also put it in the right places. As I was doing my editing I was also thinking about my over work that I had to do which wasn’t making my life easier for me to finish on time.

However on the last day of the unit, I put in so much effort in finishing of my editing. Which I did and I was so proud of myself for finishing off. I still had my evaluations to do which I did at home.

Overall, I am so proud of my progress I never thought I would be able to finish off but I am mostly proud that I didn’t give up. I thought the unit was really fun and enjoyable but I also thought It  was really stressful but next time we have something similar to do I know that I am confident because I have did it before.

Evaluation on my Video Profile.

My video was about me and my passion for photography. I showed how much I love photography and what it really means to me. In my video I also spoke about my preferred photographer ''Terence Donovan''.

To be truthful I found the task hard at the start, but for the last 6week I have learnt a lot and I am really proud of myself for not giving up. I think my video was really upright however if I could redo it I would make it much better by making it longer and more exciting. The reason I am really happy with my video is because I presented who I am and what I really enjoy and I also shared my ideas of photography which made my video look more curious.

I also think the music I choose for my video was very catching and fitted in very well.

As my class mates watched my video they also wrote some comments they thought it was really good as I managed to show my passion for photography, however if I was to recover I should make it longer.

If I was to improve my video I would make my video more longer and also say something else about myself that is motivating or maybe something else that I enjoy doing. In some parts of my video as I am talking there is a lot of noise which I need to improve by going to quieter place. Overall I think my video was very good specifically for the first time.

Title of video:  

Winner of the ancestor user generated video contest: Adrian picardi
URL of where the advertisement can be found:

www.youtube.com

Describe and explain what happens: 

The video is very scary, there is one man really hurting a man on the chair, the actors in the video where very believable 

Who is the Target audience 

Male age 15-19

What digital platform does the video appear on:

Youtube and Tv 

What was the purpose of this video:

To show people what can really happen in life 

Technical aspect describe the technical qualities of the video,image quality,sound quality and editing: 

Image quality: excellent

Sound quality: very clear 

Editing quality: excellent

Title of video:

Diary of a bad man 7

URL of where the advertisement can be found:
www.youtube.com
Describe and explain what happens: 
A very funny person is getting arranged marriage over skype
Who is the target audience:
Females and males from age 10-20
What digital platform does the video appear on:
Only youtube
what was the purpose of this video:
To entertain people and also make them laugh
Technical aspect describe the technical qualities of the video,image quality,sound quality and editing: 
Image quality: very clear
Sound quality: very clear
Editing: very good and clear

Title of video:

Evian Roller Babies Interview International Version

URL of where the advertisement can be found:

www.youtube.com

Describe and explain what happens: 

In this video is baby's telling the audience about how they got the job in an advert 

Who is the target audience 

Females and males age 8-17

What digital platform does the video appear on:

YouTube and TV 

What was the purpose of this video:

To entertain people and make the interested in the advert 

Technical aspect describe the technical qualities of the video,image quality,sound quality and editing: 

Image quality very clear

Sound quality: very clear

Editing: very good and clear

- Glossary of terms

- Video formats: video formats are different layers of video transmission and storage each with its own set of formats to choose from for example,flash,windows media, real media and quick media.
- Streaming: streaming media is multimedia that is constantly received by and presented to an end-user while being delivered by a streaming provider.
- File compression: compression is useful because it helps reduce the consumption of expensive resources, such as hard drive space to transmission bandwidth. On the downside, compressed data must be decompressed to be used and this extra processing may be detrimental to some applications.
- Aspect ratios: the aspect of shape is the ratio of its longer dimension to its shorter dimension. it may be applied to two characteristic dimensions of a three-dimensional shape,such as ratio of longest axis,or for symmetrical objects that are described by just two measurements,such as the length and diameter of a raid
- Frame rate: frame rates are the frequency at which an imaging device produces unique consecutive images called frames. the term applied equally well to computer graphics,video cameras,film camera,and motion capture systems. frame rate is most often expressed in frames per second (FPS), and is also expressed in progressive scan monitors hers(H)

Mind Maps (Application Platform)

My Script

Audio	Picture
HELLO, MY NAME IS FATLUME SADIKU. I AM 16 YEARS OLD AND I STUDY BTEC MEDIA LEVEL 3 AT CITY OF WESTMINSTER COLLEGE	The camera will be pointing towards me as I am talking straight to the camera, I will be speaking somewhere outside. It will also show the college (Medium shot)
WHEN I FINISH COLLEGE I WANT TO CONTINUE STUDYING MEDIA AT UNIVERISTY AND ONE DAY BECOME A PROFESSIONAL PHOTOGRAPHER	As I am talking it will show me walking into the college.
I HAVE A FEW REASONS WHY I WANT TO BECOME PROFESSIONAL PHOTOGRPAHER, BUT THE MAIN REASON IS I LOVE GETTING OUT THE BEAUTY OF NATURE AND PEOPLE. I WANT TO DO THIS AS I GET TO KNOW DIFFERENT PEOPLE, DIFFERENT PLACES AND ASPECIALY WORKING WITH SUCCESFULL PEOPLE.	In the video it will show a shoulder shot of me taking pictures and as I am talking there will be a few pictures that I have taken.
TERENCE DONOVAN IS ONE OF MY FAVOURITE PHOTOGRAPHERS.TERENCE DONOVAN WAS A BRITISH PHOTOGRAPHER AND FILM DIRECTOR, BEST REMEBERED FOR HIS FASHION PHOTOGRAPHY OF THE 1960S. HES PHOTOS TO ME JUST SHOW THE REAL NATURAL PERSON OR PLACE.	When I am talking about Terence Donovan it will be showing a picture of him
HERE ARE SOME PICTUERS THAT HE HAS TAKEN HE MOSTLY TOOK BLACK AND WHITE PICTURES I LIKE THIS PICUTRE AS HE HAS USED BLACK AND WHITE AND MADE IT LOOK NATURAL	It will be showing pictures that Terence Donovan has taken. -          Black and white pictures -          One picture that I really liked
WHEN I TAKE PICTURES I TRY TO RELATE TO MY PHOTOGRAPHER. HERE ARE SOME PICTURES THAT I HAVE TAKEN RECENTLY.	A short part of me taking pictures (medium shot, close up) Pictures that I have taken
NOW WE ALL KNOW MY PASSION IS PHOTOGRAPHY IF YOU HAVE A DREAM FOLLOW IT NEVER GIVE UP	Me talking toward the camera -          Medium shot

My video profile